Roads: Safety

Injuries and fatalities from road collisions caused by driving are unacceptable, and this Government will work hard to prevent these tragedies for all road users.

That is why on 7 January 2026, we published our new Road Safety Strategy, setting out our vision for a safer future on our roads for all.

The Government’s THINK! road safety campaign delivers paid advertising to change attitudes and behaviours among those at most risk on the road, currently focused on the priority issues of speed, drink driving and drug driving. THINK! campaigns will play a key role in encouraging safer road user behaviours to support delivery of the strategy.

This will include paid campaign activity to raise awareness of any potential significant changes to road safety legislation, with the introduction of these potential changes also supported by wider communications including via DfT social channels and GOV.UK, media engagement and partner and stakeholder networks.

As our road environment and technologies evolve, providing education for all road users throughout their lifetime is vital to improving road safety. As announced in the strategy to support a Lifelong Learning approach in the UK, the Government will publish for the first time national guidance on the development and delivery of road safety education, training and publicity. Alongside this, the Government will publish a manual to support the implementation of a Lifelong Learning approach for road safety.