Government Departments: Communication
The question
To ask the Minister for the Cabinet Office, whether the Prime Minister, as the King's principal adviser, (a) was consulted on and (b) approved the decision to change the HM Government identity to the UK Government; and whether the Prime Minister was advised by Tim Allan in this regard when Mr Allan was Executive Director of Communications.
Answered by Nick Thomas-Symonds
There are no plans to discontinue the use of “HM Government”.
"UK Government" has long been the term used for the government in public-facing communications. Communications teams are advised to use "UK Government" rather than departmental names and logos for announcements, to provide clarity to the public. This does not affect the use of "His Majesty's Government", which continues on relevant official communications and records.
This guidance was developed in consultation with relevant stakeholders and in accordance with standard protocols in Summer 2025.
Please refer to https://www.communications.gov.uk/guidance/marketing/branding-guidelines/ for guidance on logo use. There are no plans to publish the revised guidance held by the Government Digital Service and the Government Communication Service.
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