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Estate Agents: Consumers

Asked by Shivani RajaConservativeDepartment for Business and TradeTabled Answered 16 February 2026UIN 112438

The question

To ask the Secretary of State for Business and Trade, what steps his Department is taking to help ensure that estate agents comply with existing consumer protection law; to help support effective enforcement action against rogue operators who mislead consumers; and to help ensure regulations on responsible businesses are not burdensome.

Answered by Kate Dearden

The Digital Markets, Competition and Consumers Act 2024 (DMCCA), protects consumers from unfair trading practices and prohibits traders, including estate agents, from omitting (or providing unclear, untimely or obscure) material information to consumers in any ‘invitation to purchase’.

The DMCCA strengthens consumer law enforcement by giving the Competition and Markets Authority (CMA) new administrative powers, and the CMA and courts the ability to impose significant monetary penalties of up to 10% of turnover.

The CMA has published updated guidance on price transparency and unfair commercial practices to help businesses comply.

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