Reading

The National Year of Reading 2026 aims to make lasting change to the reading habits of the nation to address the decline in reading for pleasure, unlocking one of the most powerful tools for equity and opportunity, a love of reading that lasts a lifetime. The campaign aims for lasting impact by engaging new audiences, making reading relevant, transforming practice, and building infrastructure. For example, we are providing £5 million of funding for secondary schools to purchase books to encourage reading for pleasure.

The National Year of Reading is grounded in both existing evidence and new research, conducted by an external research agency. This is a critical component of the campaign, to ensure it is impactful and meaningful, both during the year and beyond.

There will be an independent external evaluation of the National Year of Reading, to be published in 2027. The evaluation will examine how the campaign influences reading behaviours, connects with audiences and shapes attitudes towards reading, particularly among the campaign’s priority audiences of teenage boys, early years children and families from disadvantaged communities. It will also assess the wider impact on the literacy sector and the foundations for long-term change.