Government Departments: Marketing
The question
To ask the Minister for the Cabinet Office, which Government departments, agencies, non‑departmental public bodies and other public authorities have been instructed to implement the new “UK Government” brand identity; and if he will publish any guidance issued on timelines for implementation, exemptions permitted, and arrangements for oversight or enforcement.
Answered by Nick Thomas-Symonds
For information relating to the UK Government branding update, I refer the Hon. Member to Questions HL14450, HL14451 and HL14452.
For information relating to stakeholder engagement, I refer the Hon. Member to Question 112168.
Government communications use “UK Government” as the primary identity for public-facing communications. This is not an introduction of a new UK Government brand identity. The Government Communication Service routinely reviews its branding to ensure it remains effective, accessible and fit for purpose across all channels, including digital platforms.
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