Gambling: Advertising
The question
To ask the Secretary of State for Culture, Media and Sport, what steps her Department is taking in the context of the University of Sheffield’s findings that gambling advertisements during the 2022 FIFA World Cup significantly influenced betting behaviour; and what measures she plans to put in place to ensure adequate protections before the 2026 tournament.
Answered by Ian Murray
We consider a wide range of evidence when making policy and regulatory decisions. This includes consideration of Sheffield University’s recent report on World Cup advertising and its impact on gambling behaviour.
All operators advertising in the UK must comply with robust advertising codes. These codes are regularly reviewed and updated. In this context, those include a ban on gambling advertisements during pre-watershed live sports broadcasts lasting from 5 minutes before to 5 minutes after the event itself.
The Government recognises that exposure to gambling advertising is an important issue. We continue to consider a wide range of evidence in this space and will work closely with relevant stakeholders to further strengthen protections. This includes our recent announcement of an intention to consult on banning sports sponsorship by unlicensed gambling operators.
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