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Artificial Intelligence: Consumers

Asked by Matt VickersConservativeDepartment for Science, Innovation and TechnologyTabled Answered 10 March 2026UIN 116913

The question

To ask the Secretary of State for Science, Innovation and Technology, what assessment she has made of the potential implications of increased AI deployment in customer-facing services for consumer protection online.

Answered by Kanishka Narayan

The Government aims for the UK to be a global leader in AI, using our strengths in AI to boost growth, productivity and consumer benefits. Safe and trustworthy deployment is central to this.

We are taking action to support the UK’s AI assurance market and enable consumers to be confident that the services they use will work as intended. This includes establishing an £11 million AI Assurance Innovation Fund to support the development of new, innovative assurance techniques for the most capable AI systems, launching the new Centre for AI Measurement at the National Physical Laboratory, and convening a consortium of stakeholders to work towards a future AI assurance profession.

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