Beer: Misrepresentation
The question
To ask the Secretary of State for Business and Trade, what assessment he has made of the potential impact on consumers of breweries (a) stating and (b) implying that their products are being brewed in one location when they are produced in another location.
Answered by Kate Dearden
The Department for Business and Trade has not made a specific assessment of the potential impact on consumers of breweries misleading them on where their products are brewed.
The Digital Markets, Competition and Consumers Act 2024 prohibits unfair commercial practices, including misleading actions, that are likely to impact the average consumer’s transactional decision. This could include breweries misrepresenting where their products are produced. Misrepresentation may be taken as an unfair trading practice and constitute an offence.
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