Elections: Campaigns
The question
To ask the Right hon. Member for Kenilworth and Southam, representing the Speaker's Committee on the Electoral Commission, what guidance the Electoral Commission has issued on the language of imprints.
Answered by Sir Jeremy Wright
There are no requirements in law on the language of imprints. The Electoral Commission’s guidance on print and digital imprints sets out the information that must be included in an imprint. Imprints must be legible or in the case of audio material, audible, no matter what device is used to access the information.
The purpose of an imprint is to ensure that voters know who is responsible for campaign material. Where material is published to target voters whose first language is not English, an imprint in the same language would be one way of ensuring that this is transparent to those voters.
Verbatim has judged this answer against the question that was actually asked — answered, partly answered, or evaded. Sign in to see the verdict →