Alcoholic Drinks and Smoking: Children

The Government is supporting local authorities to take enforcement action against the underage sales of tobacco, vapes, and alcohol.

On tobacco and vapes, the Government is providing up to £10 million annually until 2028/29 for Trading Standards, to support the enforcement of illicit and underage sales in England. This funding is being used to boost the Trading Standards workforce by recruiting 120 new apprentices, including one apprentice in Staffordshire, enabling more underage sales test purchases and swifter enforcement action against illicit activity.

Alongside this, the Tobacco and Vapes Bill will introduce £200 fixed penalty notices in England and Wales for certain tobacco and vape offences, including underage sales, to empower Trading Standards to take swifter action to fine those who choose to break the law and sell to anyone underage, putting the public’s health at risk. The bill will also provide ministers in England, Wales, and Northern Ireland with regulation making powers to introduce a licensing scheme for the retail sale of tobacco, vapes, and nicotine products. This will strengthen enforcement against retailers who breach tobacco and vape age of sale regulations.

On alcohol, the Home Office supports local authorities through the Licensing Act 2003 and Section 182 guidance, which require licensed premises to operate a mandatory age verification policy at the point of sale. Enforcement of underage sales rests with local licensing authorities, Trading Standards, and the police, who can prosecute, including for persistent sales, and seek licence reviews or revocation to protect children from harm.