Fossil Fuels: Misrepresentation
The question
To ask the Secretary of State for Culture, Media and Sport, whether she plans to review the adequacy of the UK’s advertising regulatory framework in preventing misleading environmental claims by fossil fuel companies.
Answered by Ian Murray
There are currently no plans for the Government to review the UK’s regulatory framework for adverts from fossil fuel companies.
The Advertising Standards Authority (ASA) is the independent regulator for advertising in the UK and enforces the ‘CAP Code’ and ‘BCAP Code’, which set the standards for non-broadcast and broadcast advertising, respectively. Section 11 of the CAP and Section 9 of the BCAP Codes contain rules on Environmental Claims, and specifically warn against the use of unqualified claims, due to their potential to mislead if significant information is omitted. The Codes also include rules intended to protect consumers from misleading marketing communications. Advertising may be considered misleading if it contains the omission, exaggeration, or ambiguous presentation of information. If an advertisement is found to be in breach of the Codes, the ASA will instruct that it be withdrawn or amended, and in some cases may escalate to the appropriate statutory backstop.
Verbatim has judged this answer against the question that was actually asked — answered, partly answered, or evaded. Sign in to see the verdict →