Primary Care
The question
To ask the Secretary of State for Health and Social Care, what steps he is taking to improve public awareness of alternative urgent care services, such as a) community pharmacies, b) urgent treatment centres and c) NHS 111.
Answered by Stephen Kinnock
The Department and NHS England have launched national campaigns to raise awareness of urgent National Health Services. The Pharmacy First campaign, from October 2025 to January 2026, encouraged people to seek treatment for seven common conditions at pharmacies, helping to relieve pressure on general practice over winter. It used various media channels, including television, radio, outdoor adverts, social media, and online platforms. The NHS 111 campaign, from November 2025 to March 2026, promoted the use of the 111 service for urgent medical needs, directing people to suitable care options, including urgent treatment centres and mental health support, through similar advertising channels. Government and NHS online resources also signpost people to the most appropriate urgent care services.
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