Tourism: Weather
The question
To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the potential financial impact on outdoor visitor attractions, including zoos like Chester Zoo and theme parks like Drayton Manor, from the presentation of weather forecasts that use a single icon to summarise whole-day conditions.
Answered by Stephanie Peacock
DCMS recognises the vital role outdoor visitor attractions play in the UK’s visitor economy. These sites, ranging from world-leading zoos and theme parks to historic gardens, contribute to regional investment, local employment and often support learning and biodiversity conservation.
At this time, DCMS has not made a specific assessment of the potential financial impact of digital weather forecasting on outdoor visitor attractions. The Government is aware of the concerns raised by the sector regarding how these forecasts can influence visitor behaviour, including the recent campaign led by Chester Zoo.
My department continues to represent the interests of the visitor economy across Government and my officials are engaged on this matter. This includes membership of the Public Weather Service (PWS) Customer Group. This Group has been working closely with the Met Office to strengthen the focus on supporting the outdoor economy, including the visitor economy. More broadly, I remain committed to maintaining a close and constructive dialogue with industry representatives to ensure the visitor economy continues to thrive.
Verbatim has judged this answer against the question that was actually asked — answered, partly answered, or evaded. Sign in to see the verdict →