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Supermarkets: Prices

Asked by Tom GordonLiberal DemocratDepartment for Business and TradeTabled Answered 15 April 2026UIN 124941

The question

To ask the Secretary of State for Business and Trade, whether he has had discussions with major supermarkets on the increasing price differential between loyalty and non-loyalty prices.

Answered by Kate Dearden

The groceries sector operates in a competitive market, and supermarkets are free to set their prices how they choose. Recent Competition and Markets Authority (CMA) reports have shown that competition and profitability in the groceries sector has demonstrated that competition between them is working well.

On 27 November 2024, the CMA published their findings from its review of loyalty pricing in the groceries sector. The CMA's review of loyalty pricing schemes concluded that in the majority of cases promotions offered genuine savings but that shoppers should not assume a loyalty price is always the lowest price a product is available for and it is worth shopping around.

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