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Internet: Children

Asked by Ian SollomLiberal DemocratDepartment for Culture, Media and SportTabled Answered 20 April 2026UIN 125252

The question

To ask the Secretary of State for Culture, Media and Sport, what steps she is taking to address the role of algorithmic recommendation systems in promoting harmful or addictive content, including gambling, to children.

Answered by Ian Murray

The Gambling Commission regulates gambling, including online gambling. Gambling operators advertising in the UK must comply with advertising codes, which ensure that gambling advertising is not targeted at children. When operators fall short, the ASA can take action or refer them to the Gambling Commission for possible enforcement action. We continue to work with a wide range of stakeholders to further strengthen protections.

Keeping children safe online is a priority for this government. As outlined in the Online Safety Act, in scope social media companies and search services are required to protect children from harmful content. Ofcom has robust enforcement powers to use should services not comply with their duties. Our children's wellbeing consultation seeks views on how we can go further, including exploring if age-restrictions should be applied to addictive features, such as algorithms.

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