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Proof of Identity: Digital Technology

Asked by Mike WoodConservativeCabinet OfficeTabled Answered 20 April 2026UIN 125312

The question

To ask the Minister for the Cabinet Office, what the current budget is for (a) media advertising, (b) marketing and (c) communications on the new Digital ID; which creative agencies have been selected to undertake the work; and what types of media have be

Answered by Mr James Frith

There is currently no marketing activity around the digital ID itself. All marketing is focused on public participation in the consultation which closes 5 May.

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