Highway Code: Publicity
The question
To ask the Secretary of State for Transport, with reference to the Road Safety Strategy, what assessment she has made of the potential merits of launching a public information campaign to raise awareness of recent changes to the Highway Code.
Answered by Lilian Greenwood
Following updates to the Highway Code in 2022, the department ran large-scale THINK! advertising campaigns to raise awareness of the changes.
Via the THINK! campaign, we are also running year-round radio filler adverts encouraging compliance with the guidance to improve safety for those walking, cycling and horse riding. We will also continue to promote the changes via THINK! and Department for Transport social media channels, as well as through partner organisations.
However, as set out in the Road Safety Strategy, more work is needed to continue embedding these changes and overall awareness of the Highway Code. We are considering options in this area, and further details will be shared in due course.
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