UK Export Finance: Media
The question
To ask the Secretary of State for Business and Trade, with reference to the transparency data entitled Key Performance Indicators (KPIs) for government’s most important contracts, Data for October to December 2025 for all departments, published on 31 March 2026, for what reason the UK Export Finance contract for Media Buying Services with Optimum Media Buying Limited requires the supplier to ensure 33% multicultural representation by year 2 in the media advertising; and what the definition used is for multicultural representation.
Answered by Chris Bryant
The contract in question was called off in 2022 under the previous government from the Crown Services Framework, RM6123 Media Services. That framework required suppliers to consider social value policy themes, and to support contracting authorities to deliver a diverse supply chain. It was as a consequence of that requirement that a KPI for social value (specifically, promoting diversity, inclusion & social mobility in attraction recruitment) was set at ‘33% multicultural representation by year 2 (media industry avg. 18.7%). For the purposes of this key performance indicator, the supplier uses self-identification of participants across a range of ethnicities.
UK Export Finance is currently reprocuring the contract under the Procurement Act 2023, which came into force in February 2025. These negotiations, which are currently at an early change, will include new and different key performance indicators.
Verbatim has judged this answer against the question that was actually asked — answered, partly answered, or evaded. Sign in to see the verdict →