Games of Chance
The question
To ask the Secretary of State for Culture, Media and Sport, if she will take steps to require promotions of paid-entry prize competition, including (a) phone-in competitions and (b) subscription prize draws, to disclose the (i) number of entries and (ii) odds of winning each advertised prize.
Answered by Ian Murray
Prize draws are a significant and growing market. This Government has made it clear that we want people who participate in prize draws to be confident that proportionate protections are in place. In November 2025, we introduced a Voluntary Code for prize draw operators. This Code sets a clear and uniform approach across the sector to strengthen player protections, increase transparency and improve accountability. Signatories have until 20 May 2026 to comply with the Code.
Clause 2.3 of the Code states that where possible, before entering a draw, operators should provide players with clear and easily accessible information regarding the likelihood of winning a prize and how prizes will be allocated. Whilst the exact likelihood of winning a prize will depend on the number of tickets sold, information of that nature could include, but is not limited to, the maximum number of tickets available (where applicable) or data from previous comparable prize draws. The success of this Code will dictate whether greater regulation may be required, including legislation.
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