Artificial Intelligence: Labelling
The question
To ask the Secretary of State for Science, Innovation and Technology, what recent steps her Department has taken to develop AI content labelling to (a) support creatives and (b) reduce the impact of AI deepfakes on the creative industries.
Answered by Kanishka Narayan
There is an increasing use of AI tools and other forms of technical innovation in the creation and distribution of digital content, including by the creative industries. The government recognises that labelling AI-generated content can be helpful to consumers to understand whether content has been made using AI, and to protect against disinformation and harmful deepfakes.
The government has committed to establishing an AI labelling taskforce, with an interim report to be published in autumn. We will also launch a consultation on digital replicas in the summer.
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