Healthy Start Scheme
The question
To ask the Secretary of State for Health and Social Care, what progress his Department has made on writing to households who are eligible but not registered for the NHS Healthy Start programme; and what his Department's planned timeline is for completing that communication.
Answered by Mrs Sharon Hodgson
The NHS Business Services Authority (NHSBSA), who delivers the scheme on behalf of the Department, has created a public toolkit specifically for retailers, inclusive of independent shopkeepers and convenience store staff, to help them promote the scheme to shoppers.
The toolkit is regularly updated and contains a range of materials, including point of sale stickers, posters, banners, digital screens, and social media content featuring “shop with your NHS Healthy Start card here” messaging, and has so far received more than 2,000 views. Retailers can also find out more about the scheme and how it works on the NHSBSA website, at the following link:
Retailers can also sign up for regular stakeholder newsletters.
The Department continues to work with the NHSBSA on ways to encourage those eligible to apply for the Healthy Start Scheme to apply.
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