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Cabinet Office: Social Media

Asked by Mike WoodConservativeCabinet OfficeTabled Answered 5 June 2026UIN 4199

The question

To ask the Minister for the Cabinet Office, with reference to the Answer of 17 March 2026 to Question 118776 on Cabinet Office: Social Media, what messages United States social media influencers have promoted under the GREAT Audacious Kingdom and GREAT USA programmes.

Answered by Nick Thomas-Symonds

The campaigns in France and the United States are GREAT Audacious Kingdom and GREAT USA.

These campaigns are used to promote the UK internationally.

The Government works closely with its creative agency to ensure all partnerships with creators comply with Advertising Standards Authority guidance. This requirement is built into creators' contracts.

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