Cabinet Office: Social Media
The question
To ask the Minister for the Cabinet Office, with reference to the Answer of 17 March 2026 to Question 118776 on Cabinet Office: Social Media, what messages United States social media influencers have promoted under the GREAT Audacious Kingdom and GREAT USA programmes.
Answered by Nick Thomas-Symonds
The campaigns in France and the United States are GREAT Audacious Kingdom and GREAT USA.
These campaigns are used to promote the UK internationally.
The Government works closely with its creative agency to ensure all partnerships with creators comply with Advertising Standards Authority guidance. This requirement is built into creators' contracts.
Verbatim has judged this answer against the question that was actually asked — answered, partly answered, or evaded. Sign in to see the verdict →