Personal Savings
The question
To ask the Chancellor of the Exchequer, what assessment her Department has made of the effectiveness of the Mansion House Reforms in mobilising household savings into growth assets.
Answered by Rachel Blake
The Government wants to see more people benefit from the higher returns and long-term financial resilience that investing can provide. That is why the Chancellor’s Leeds Reforms, announced at Mansion House 2025, included bold actions to boost retail investment.
HM Treasury has worked closely with the Financial Conduct Authority (FCA) to introduce targeted support, which went live on 6 April. This regime allows authorised firms, with the relevant permission, to provide customers with proactive help on investment decisions – helping people to act on information and make choices that are right for their individual circumstances. Several firms have already received FCA authorisation to offer targeted support, and more are preparing applications using the FCA’s pre-application support service.
In addition, the Government and the FCA are working closely with industry-led initiatives to promote the benefits of investing to the public via the ‘Invest for the Future’ campaign, and to reform how firms talk about the risks and benefits of investing. To go further, the Chancellor announced reforms to ISAs at the Budget to shift the incentive from holding cash savings into investing.
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