Pension Credit
The question
To ask the Secretary of State for Work and Pensions, what steps his Department is taking to increase uptake of Pension Credit among eligible households.
Answered by Torsten Bell
The Government is committed to ensuring that all pensioners receive the support to which they are entitled. That is why we have been running the biggest ever Pension Credit take-up campaign across Great Britain, promoting Pension Credit to eligible pensioners and their families. The campaign has featured advertising on television and radio, social media, digital screens in GP surgeries and Post Offices screens as well as in the national and local press. The latest campaign burst launched in May 2026.
We are also using data to target potentially eligible households. For example, since February 2025 all new Housing Benefit claimants who may be eligible have been invited to apply for Pension Credit. We also conducted a trial with Age UK and Independent Age targeting 2,000 households in England, testing whether it is possible to identify potentially eligible households using HMRC and DWP data.
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