Department for Transport: Streaming
The question
To ask the Secretary of State for Transport, what sums her Department has spent on advertising on podcasts in each of the last three years.
Answered by Simon Lightwood
The Department for Transport’s spend on podcast advertising in each of the last three financial years is as follows:
Financial year | Podcast activity spend |
2023–2024 | This information is not held in the requested format for this year. |
2024–2025 | £90,466.27 |
2025–2026 | £598,454.02* |
Total: £688,920.29
*N.B: The 2025–26 total includes £432,412.88 of podcast advertising expenditure for the Electric Vehicles campaign, aimed at encouraging more people to switch to EVs. This activity is delivered by DfT but spend is allocated by DESNZ as part of the Clean Energy Mission. Excluding this expenditure, the DfT-only total is £166,041.14.
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