Proof of Identity: Digital Technology
The question
To ask the Minister for the Cabinet Office, what the budget is for (a) media advertising, (b) marketing and (c) communications for the consultation on Digital ID; which creative agencies have been selected; and which types of media have been commissioned.
Answered by Mr James Frith
The media spend from March 2026 to May 2026 on the Digital ID consultation is £1,578,482. A breakdown of spend through the Government Communication Service’s central campaigns budget is as follows:
Digital Audio: 167,360
Digital Display: 367,351
Out of Home: 247,263
Radio: 245,309
Video: 128,229
Search: 354
Social: 422,616
The creative agencies that supported this campaign were TAG and Accenture.
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