Government Departments: Communication
The question
To ask the Minister for the Cabinet Office, with reference to the answer of 9 February 2026, to Question 110416, on Government Departments: Communication, for what reason the decision was made to adopt "UK Government" as the primary identity for all public-facing communications.
Answered by Nick Thomas-Symonds
There are no plans to discontinue the use of “HM Government”.
Communications teams are advised to use "UK Government" rather than departmental names and logos for announcements, to provide clarity to the public. This does not affect the use of "His Majesty's Government", which continues on relevant official communications and records.
"UK Government" has long been the term used for the government in public-facing communications. All governments have regularly reviewed and updated government branding guidance to ensure that communications with the public are clear.
This guidance was developed in consultation with relevant stakeholders and in accordance with standard protocols in Summer 2025.
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