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Media: Artificial Intelligence

Asked by Helen MaguireLiberal DemocratDepartment for Culture, Media and SportTabled Answered 23 June 2026UIN 10833

The question

To ask the Secretary of State for Culture, Media and Sport, what discussions she has had with Cabinet colleagues on the potential impact of generative AI on trust in the media.

Answered by Ian Murray

The Government is exploring the impact of generative AI on trust in the media.

The Department for Culture, Media and Sport has commenced work to understand the potential drivers behind the overall levels of trust in the UK media landscape and to strengthen public trust in the UK media and information environment. The department is also working across government through forums such as the Defending Democracy Taskforce to coordinate efforts to tackle harmful misinformation.

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