Revenue and Customs: Social Media
The question
To ask the Chancellor of the Exchequer, pursuant to the answer of 29 May 2026, to Question 2051, on Revenue and Customs: Social Media, how many separate influencers were hired for the £436,700 of aggregate spending.
Answered by Dan Tomlinson
Social media hosts large amounts of unofficial tax guidance, which can sometimes be incomplete or misleading and contribute to customer confusion. Using HMRC-approved influencers helps ensure accurate, trustworthy information is presented in these spaces offering repeatable value for money, high engagement, and scalable content output for HMRC.
HMRC worked with 44 distinct influencers as part of this activity. Of these, 11 supported multiple campaigns. Total spend therefore reflects both repeat collaborations with a smaller number of influencers and one‑off engagements.
Verbatim has judged this answer against the question that was actually asked — answered, partly answered, or evaded. Sign in to see the verdict →