Ministry of Justice: Internet

The Ministry of Justice works with a range of influencers and content creators to help us reach audiences who are less likely to engage with traditional government channels. Wherever possible we do this on a low / no cost basis to secure maximum value to the taxpayer.

On occasion and in line with Government Communications Service best practice, we use paid influencers to help deliver campaigns covering key departmental priorities and operationally critical campaigns – for example in the recruitment of frontline staff. This can often provide a more effective and cost-efficient way of reaching audiences than traditional advertising.

The Department considers that disclosing the identities of individual influencers and content creators engaged to support campaigns would be likely to prejudice its commercial interests. The Department works with content creators on a campaign-by-campaign basis, with arrangements varying depending on campaign objectives, audience, content requirements and commercial terms. Disclosure of the identities of paid creators could undermine the Department's ability to negotiate favourable terms, including securing pro bono or reduced-cost support where appropriate, thereby reducing its ability to achieve value for money for the taxpayer in future campaigns.