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Cider: Marketing

Asked by Euan StainbankLabourDepartment for Environment, Food and Rural AffairsTabled Answered 4 September 2026UIN 23526

The question

To ask the Secretary of State for Environment, Food and Rural Affairs, what assessment her Department has made of the potential merits of introducing a minimum apple or pear juice content of 50% for products marketed as cider or perry.

Answered by Department for Environment, Food and Rural Affairs

This Government currently has no plans to change the rules governing minimum juice content in cider and perry. The current minimum juice content requirements provide flexibility for producers, support product variety and innovation, and maintain consumer choice.

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