Ministry of Justice: Social Media
The question
To ask the Secretary of State for Justice, how much his Department has spent on social media influencers since July 2024.
Answered by Ministry of Justice
Today’s media landscape is unrecognisable compared to even a decade ago, and the way the public receives information and communicates has changed drastically in this time.
The Government has a duty to engage with the public where they are, using channels and voices they trust to ensure all citizens can access government services, information and support - meeting audiences where they are.
The total spend is £206,140 since July 2024. Please note this cost includes agency and wider fees.
Content Creators are paid fairly for their services, time and expertise in content creation. There work reaches people directly on the channels they use daily. Without targeted campaigns, millions of citizens would miss out on services, rights, and support to which they are entitled.
The guidelines for influencer and content creator marketing were created by the Government Communication Service and first published internally in November 2023.
Verbatim has judged this answer against the question that was actually asked — answered, partly answered, or evaded. Sign in to see the verdict →