Department for Education: Communication
The question
To ask the Secretary of State for Education, what was the outturn spending by the department on communications, marketing and advertising in (a) 2024-25 and (b) 2025-26.
Answered by Department for Education
The department’s outturn spending on communications, marketing and advertising in financial year 2024/25 can be found in the department’s annual report and accounts published on 17 July 2025, available at: https://assets.publishing.service.gov.uk/media/687794132bad77c3dae4dc67/DfE_consolidated_annual_report_and_accounts_2024_to_2025__web-optimised_version_.pdf.
Information is released in regular transparency returns by the department. The department’s outturn spending for financial year 2025/26 will be confirmed in this year’s annual reports and accounts which will be published in due course.
Without targeted campaigns, millions of citizens would miss out on services, rights, and support to which they are entitled.
Campaigns across government have included the NHS Fit for the Future campaign which directly benefits patients by informing them how, where, and when to access transformed health services. The Defence investment campaign also generates thousands of skilled jobs and millions in regional economic growth through awareness.
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